Philanthropy is the new luxury

The millennial generation is the most culturally diversified and socially aware. We are the first generation to be born into a world where fast access to any information we wanted was possible, and we are also the first generation to have grown up with social media. We are also the generation that will feel the effects of climate change and the economic downturn the most severely.

It shouldn’t come as a surprise that millennials are looking for opportunities to use their knowledge and resources to make a positive impact on the world. According to a survey conducted by Cone Communications, almost nine out of ten millennials prefer to work for a firm concerned about social and environmental issues instead of one that is not. Additionally, Forbes reports that cause marketing is expanding at a rate two times faster than traditional marketing.

So, what does this imply for companies in the future? What this entails is that there is a massive window of opportunity for businesses to collaborate with charitable organizations to expand the social effect of their work. And who is more qualified to lead this kind of cooperation than the marketer who is in their millennial years?

The millennial ethos

Marketers of the Millennial generation have a distinct advantage in expanding the social effect of for-profit clients. We are familiar with the inner workings of social media platforms and know how to provide exciting content that appeals to millennials. In addition, we have an in-depth understanding of the charitable sector and the factors that inspire millennials to donate their time and money.

First and foremost, we are driven by a strong desire to effect positive change in the broader world. We want our companies to be known for more than just producing money; we want the organizations we support to have the resources they need to bring about genuine transformation.

It is more crucial than ever for businesses to concentrate on the positive social impact that they have during economic downturns. Massive wealth is passed down from one generation to the next during a recession. As the millennial generation assumes its due place as the largest consumers and earners in the United States, it is more critical than ever that our brands have cause and that our causes have the resources they need to grow to fulfill their needs potential.

Personal priorities count

As the Chief Social Impact Officer of Dexter J. Knox Consulting, I am responsible for leading the firm’s various efforts to make a positive social impact. This requires us to devise strategies and put them into action to expand our customers’ positive social impact. It also requires us to collaborate with our nonprofit partners to provide them with the resources they need to succeed.

The collaboration between Dexter J. Knox Consulting and Jellyfish Social demonstrates that for-profit companies and charitable organizations may work together to produce meaningful social impact. Because of this agreement, Dexter J. Knox Consulting can assist philanthropic organizations in expanding their visibility on social media. At the same time, Jellyfish Social provides individuals with training and assistance to ensure that these alterations will be maintained over time.

This cooperation has as its primary objective not only the betterment of society as a whole but also the enhancement of the bottom lines of the participating companies. Businesses have the potential to make a positive change in the world, expand their client base, and boost their bottom line by improving their social impact.

New vanguard

The collaboration between Dexter J. Knox Consulting and Jellyfish Social is only the beginning of their relationship. We anticipate seeing an increase in the number of partnerships between for-profit and nonprofit organizations due to the growing awareness among corporations of the importance of their social effect. And as millennial marketers, we will be at the vanguard of this movement, putting our skills and resources to use to make a positive difference in the world.